Independent RIAs run on fragmented systems. Private equity firms trying to consolidate them face a reporting and earnings normalization problem that manual processes cannot solve. ManagementForce connects the integration layer, the governed information layer, and the capital markets network to fix both sides of that equation.
Two sides of the same problem
Independent RIA firms
Fragmented systems, manual reporting, and no unified earnings view — making every transaction, financing, or growth decision harder than it needs to be.
ManagementForce
A governed information layer that normalizes earnings, unifies portfolio and custodian data, and connects both sides to capital markets.
PE consolidation sponsors
Inconsistent earnings definitions, no portfolio-level AUM roll-forwards, and LP reporting built from manually assembled packages.
Independent RIAs operate across multiple portfolio systems, custodians, and planning platforms — each producing data in its own format, on its own schedule. ManagementForce is a Capital Markets Transaction service that sits above Salesforce Financial Services Cloud and AppCrown's integration infrastructure, transforming that fragmented data into a governed transaction service layer — purpose-built to support private equity consolidation, enhanced monitoring fees, and capital markets engagement.
AppCrown connects every major custodian feed, portfolio management system, and financial planning platform into Salesforce Financial Services Cloud. ManagementForce's transaction service layer draws on that unified data to give RIA firms and their PE sponsors a single, authoritative source of truth for client assets, AUM, and advisor-level performance — structured for capital markets use, not just internal reporting.
ManagementForce turns integrated data into live earnings scorecards — tracking revenue by advisor, by client segment, and by business line. Firms see Net New Assets, AUM roll-forwards, fee revenue, and organic growth signals in real time. That continuous intelligence is what PE sponsors need to justify consolidation decisions and support enhanced monitoring fee structures across the platform.
Advisor-level revenue, client retention, pipeline activity, and AUM growth are surfaced through the ManagementForce transaction service layer. Performance conversations shift from anecdote to structured data — enabling better compensation decisions, capacity planning, and growth strategy. For PE sponsors, this is the data that supports monitoring fee justification and portfolio-level performance reporting.
When a recapitalization, secondary sale, or strategic transaction becomes relevant, the ManagementForce transaction service layer is already populated with live, governed earnings data. RIA firms enter diligence with structured, continuously updated information — not a manually assembled package built under time pressure. The same layer that supports day-to-day PE monitoring is the layer that powers the exit.
PE firms pursuing RIA roll-up strategies acquire firms for their AUM, client relationships, and advisor talent — but each acquisition arrives with its own systems, reporting cadence, and earnings definition. ManagementForce solves the normalization and consolidation reporting problem at the portfolio level.
ManagementForce applies a consistent earnings and revenue framework across all acquired RIA firms, regardless of the underlying systems each firm uses. Investment committees see comparable, normalized earnings data — not firm-by-firm narrative summaries that require manual reconciliation before every IC meeting.
Net New Assets and AUM roll-forward data are aggregated across the portfolio in a governed layer that updates continuously. PE sponsors track organic growth, client attrition, and AUM trajectory at both the firm level and the consolidated portfolio level — with the same data their LPs will eventually ask for.
ManagementForce organizes portfolioCo performance data into a reporting layer built for investment committee use. Critical metrics — revenue per advisor, AUM growth, earnings trajectory, and operational KPIs — are structured, permissioned, and ready to flow into LP reporting packages without manual assembly.
ManagementForce connects PE sponsors to investment banking, institutional credit, and secondary market participants through the same governed information layer that powers portfolio reporting. When the exit process begins, buyers engage with live, structured data — not a static CIM assembled months before the process launches.
The integration foundation
ManagementForce is built on a three-layer integration stack that connects the source systems RIA firms already use to the capital markets participants that need to evaluate them.
Portfolio systems
Orion, Tamarac, Black Diamond, Addepar
Custodian feeds
Schwab, Fidelity, Pershing, TD Ameritrade
Financial planning
eMoney, MoneyGuidePro, RightCapital
CRM foundation
Salesforce Financial Services Cloud
Quality of earnings
QoE service providers and audit partners
Capital markets
Investment banking, private equity, institutional credit
Three-layer platform stack
Layer 03 · Capital markets network
ManagementForce VDR & deal management
Investment banking · Private equity · Institutional credit · QoE providers
Layer 02 · Integration infrastructure
AppCrown
Portfolio systems · Custodian feeds · Planning platforms · Financial accounts
Layer 01 · Trusted data foundation
Salesforce Financial Services Cloud
Households · Relationships · Opportunities · Service
The governed information layer ManagementForce builds for RIA firms and their PE sponsors is the same layer that connects to investment banking, private equity, and institutional credit participants. Quality of earnings providers engage with structured, live data. Investment bankers run diligence on a governed VDR. Institutional credit providers evaluate the business on continuous earnings intelligence — not a point-in-time snapshot.
Diligence, M&A advisory, and capital raise processes run on live, governed earnings data from the ManagementForce VDR.
PE sponsors evaluate acquisition targets and manage portfolio companies through the same normalized earnings and revenue intelligence layer.
Credit providers assess RIA businesses on continuous AUM, revenue, and earnings data — enabling faster, more accurate credit decisions.
QoE service providers connect directly to the governed data layer, reducing the time and cost of earnings normalization engagements.
Fragmented industries — particularly the independent RIA market — represent a compelling consolidation opportunity for private equity. The challenge has never been identifying the targets; it has been the inability to normalize earnings, aggregate performance data, and maintain continuous capital markets readiness across dozens of disconnected portfolio companies. ManagementForce eliminates that barrier.
PE firms using ManagementForce evaluate RIA acquisition targets against a normalized earnings framework before a deal is signed. Revenue per advisor, AUM trajectory, Net New Assets, and fee structure are visible in a governed layer — not assembled from PDFs after a letter of intent is executed. Sponsors move faster and negotiate from a position of information advantage.
Each acquired RIA firm runs on different portfolio systems, custodians, and planning platforms. ManagementForce applies a consistent integration and earnings normalization layer across every portfolioCo — so the investment committee sees one consolidated view of the platform, not a collection of firm-by-firm summaries that require manual reconciliation before every IC meeting.
LP reporting obligations require consistent, comparable data across the portfolio. ManagementForce structures portfolioCo performance data — AUM roll-forwards, NNA, revenue by advisor, earnings trajectory — into a governed reporting layer that is always current. Sponsors stop assembling LP packages from scratch each quarter and start publishing from a live, structured source.
When a secondary sale, recapitalization, or strategic exit becomes relevant, the ManagementForce VDR is already populated with live, governed earnings and performance data. Buyers engage with structured diligence materials rather than a static CIM assembled under time pressure — compressing the diligence cycle and supporting a stronger valuation narrative.
ManagementForce links PE sponsors and their portfolio companies to investment banking, institutional credit, and quality of earnings providers through the same governed information layer that powers portfolio reporting. Capital markets participants engage with live data — reducing friction at every stage of a financing, acquisition, or exit process.
The RIA market is not the only fragmented industry where a PE consolidation thesis stalls at the reporting layer. ManagementForce's governed information architecture is designed for any industry where portfolio companies run on disconnected systems and investment committees need normalized, continuous earnings intelligence to manage and exit at scale.
The repeatable thesis
The RIA market is the clearest example — hundreds of independent firms, each running on disconnected systems, each requiring manual earnings normalization before a PE sponsor can see the portfolio clearly. ManagementForce replaces that manual layer with a governed, continuous intelligence architecture that scales with every acquisition.
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